The trade fair offered an ideal opportunity to present BioVendor Group in its new, unified form and reaffirm its role in laboratory diagnostics innovation.
MEDICA 2025 marked the debut of BioVendor Group’s unified identity and provided a platform for presenting the group’s key technological solutions. The trade fair also created space for expert meetings and the development of international partnerships.
“Meet Health. Future. People.”
With these words, the organizers described this year’s MEDICA, held in the second half of November in Düsseldorf. The motto accurately captured the atmosphere of the entire event and expressed the ambition to create a platform that not only reflects changes in healthcare but also helps shape its future direction. This year’s edition became the starting point for a broader transformation aimed at strengthening the interconnection of industry, science, policy, and healthcare.
The international strength of the trade fair
More than 5,300 exhibitors from 70 countries presented a comprehensive overview of the latest medical products, services, and development trends in modern outpatient and inpatient care. Diagnostics traditionally occupies a prominent place at the fair: two halls dedicated to laboratory technologies and IVD attracted hundreds of companies and experts. Visitors could explore the latest solutions – from more sensitive tests and new biomarkers to the robotization and digitalization of laboratory workflows. MEDICA is widely regarded as a key European platform for showcasing new diagnostic technologies.
One brand, one identity
There is little doubt that this trade fair belongs among the most important international events for BioVendor Group. Every year, our commercial teams present product innovations, discuss strategic direction, and – above all – cultivate personal relationships with business partners and distributors. This year’s participation carried an exceptional significance: BioVendor Group appeared fully under a unified identity that connects all members of the group and serves as a unifying element across all markets, communication channels, and customer touchpoints. MEDICA 2025 thus became an important milestone, symbolizing the internal transformation toward greater interconnectedness, unified communication, and more effective sharing of know-how across the entire group.
A truly vibrant atmosphere
For four days, the BioVendor Group booth turned into an exceptionally lively and dynamic meeting place. Numerous business discussions, product demonstrations, and informal exchanges took place in parallel. Visitors had the opportunity to look inside the KleeYa® analyzer, explore the capabilities of automated evaluation using the Microblot-Array software, or discuss the development of other technologies with our representatives.
The atmosphere at the booth was aptly captured by Laurent Collignon, CCO of BioVendor Group: „After a very prolific week, we close Medica with the feeling of bringing a touch of freshness to the world of Diagnostics. The feedback from laboratory managers and from our distributors confirms that our specialty products are solutions they were looking for, which reinforces our willingness to be attentive to the needs of laboratories and to innovate ever more.“
New identity, new energy
MEDICA 2025 was more than just a trade fair for us – it became a place where we could present our unified identity and reaffirm the direction of BioVendor Group as a strong international partner. A place where we could personally welcome existing and new partners and share concrete projects. The organizers’ vision for 2026 – to make the fair “connected, intuitive and to the point” – accurately reflects the direction in which the international healthcare community is heading. We are looking forward to being part of it again next year.
